Skip to content


Your cart is empty

Article: Zapatería Documentary Feature

Zapatería Documentary Feature

We´re honored to be featured in our friend and talented director Travis Lee Ratcliff´s short documentary on Norman and his shoemaking philosophy titled, "Zapatería". Check out the video below or Vimeo. Thank you Travis!

ZAPATERÍA from Travis Lee Ratcliff on Vimeo.

¨Norman Vilalta is a bespoke shoemaker based in Barcelona, Spain. 

For Norman, a whole cosmos of meaning can be seen through the keyhole of his craft. 

In spending time with him we came to see that the smallest details of his work take on the grandest of poetic importances. Norman revealed to us the real cost of this work, the sacrifice of the shoemaker, and inspired us to pay closer attention to the beauty in our everyday experiences.

In Norman’s presence, we were able to explore the history of a craft that many people may have never considered.

Vilalta’s shoes are works of art, custom made for each wearer and grounded in the unique intersection of his client’s personality and Norman’s vision of the world.

There were many lessons we learned following Norman through the details of his work, but much of our conversations always turned back to the history of the craft.

He told us about his deep respect towards the medium’s traditions that he cultivated over years, first as an apprentice, then as a shoemaker.

But what use is tradition if it fails to be engaged in the present?

This question holds power over Norman and seems to be fundamental to what pushes him in his work.

To Norman, tradition is intrinsically limited if it is only in conversation with itself.

History is useful to the shoemaker, but only as a means of informing his sense of what is either eternally beautiful or genuinely contemporary.

In that respect, Norman sees himself as wielding tradition towards the ends of our present moment.

Beyond the craft of the actual shoemaking, Norman told us about many rites of passage shared between generations of shoemakers.

When a new shoemaker arrives in a city they must formally introduce themselves to the other shoemakers. 

When a shoemaker retires, they must pass their tools onto a younger shoemaker. 

It was through these rituals that Norman came to inherit a set of tools that belonged to several generations of Barcelona craftspeople, after first arriving in the city.

And on each weathered and worn tool, countless marks and blemishes contain traces of some secret history of work.

As a filmmaker, I couldn’t help but see the parallels between his craft and our own.

Both of us think of our work as being defined by invisible details that no one will ever see. 

Norman told us once that “the whole of the universe could be seen in a shoe.” 

At first it felt like a riddle, but as I dug deeper into the minutiae of his work, I began to see what he means.

The closer we look at any part of the world, the more the act of looking can become a kind of meditation, revealing and unravelling the deeper meaning of the world outside our gaze.

Perhaps that is why I always find the simplest stories carry the deepest meaning.

Seeing this message expressed in the way that Norman looks at the shoes he makes has given me encouragement to keep focused on the imperfect and quiet work that makes my corner of the world feel meaningful.¨

Creative agency: Movement House

Directed by Travis Lee Ratcliff
Featuring Norman Vilalta
Produced by Travis Lee Ratcliff & John Richard Carmichael IV
Cinematography by John Richard Carmichael IV
1st AC: Emily Brown
Assistant Editor: Emily Brown
Edited by Travis Lee Ratcliff & Emily Brown
Sound Design & Mixing by Travis Lee Ratcliff
Colored by John Richard Carmichael IV
Original Score by Gavin Brivik

Special thanks: Norman, Lala, Goya, Apprentices of the Vilalta workshop, Cafe Cosmo, The Barcelona Film Commission, Angello Faccini, Brad Fassbender, Andrew Natali, Kathryn Bailey, Emily Brown, Peyton Anne Frank

Filmed on the Varicam LT with vintage Lomo lenses

Norman Vilalta’s Workshop:

Filmed on Location in Barcelona, Spain. | |



Read more

Decon Chukka Boot Pre-Sale

Decon Chukka Boot Pre-Sale

Originating from the polo fields of India, worn on the battlefields by British troops of WWII, and approved by the Duke of Windsor (formerly the Duke of Whales), the Chukka Boot is a seasoned veter...

Read more
Norman Vilalta interview with T Magazine Spain of The New York Times

Feature in T Magazine Spain (of the New York Times)

We´re honored to have Norman Vilalta featured in the July and August issue of T Magazine Spain of the New York Times. Norman sat down with Jesus Rodriquez Lenin and Xavi Torres-Bacchetta in his apa...

Read more